My name’s Alex. I like to design & code products.

1. Demand Great. The best products, the best songs, the best writing at some point, were just good. Their creators pushed until every little detail melted away. What’s left is magic. We demand that magic, we demand great.
2. Embrace Extreme Ownership. Work with the best people. Trust them. And then hold yourself and your team accountable. Ultimately, results are the only thing that matter.
3. Do what I Love. We spend the majority of our lives working. Spend that time on work that matters.